Senior Director of Marketing
Brazil
Senior
marketing executive with 15 years of global marketing and product management
experience in the Cosmetics and Medical Aesthetics industries. With a career
that started at L’Oréal, I led highly profitable global consumer brands through
innovative product launches, product portfolio management, and strategic product
life cycle planning for growth expansion. In the B2B market, I led the
go-to-market strategy for a disruptive biotech startup and established a strong track record for developing top-selling products from inception to launch at
ALASTIN Skincare, a fast-growing professional dispensed skincare company. I
joined Allergan Aesthetics in 2019 as Director, of Product Management for
DiamondGlow, Latisse, Vaniqa, and OcuMend brands to oversee brand strategies,
product launches, and commercial development. In 2021, I joined the
International team in the position of Director, BOTOX Area Brand Lead for Latin
America and recently promoted to Senior Director of Marketing for the Allergan
Aesthetics portfolio of brands in Brazil.
Specialties include:
Brand
and Product Management
International
Marketing
Portfolio
and Channel Development
Communication
and Marketing Planning
Market
Segmentation
Go-To-Market
Strategies
Competitive
and Market Analysis
Digital/Social
Media
Lead
Generation Strategies
P&L
Management
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